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Choose Your Prospects - It's critical for the achievement of any business to decide a group of people to work with, even if that group is very broad at first. As you become more and more conscious of what kind of client or customer shows up for you, you'll be talented to more narrowly target that portion of the market, which will make your marketing a lot easier and bring you cash flow a lot quicker.

Invite Them into Your focus - Once you know who your forecast are, you'll want to invite them into your Marketing & Product Funnel by giving them a free taste of what it is that you offer in exchange for their email address.

Keep in Touch - Once your prospects are in your funnel, you'll want to keep in touch with them on a consistent basis. Common marketing knowledge tells us that it takes a minimum of 5-12 times for your prospects to see your message before it even registers.

Make Offers - And because we want to leverage our time, if we're putting in the work to write and publish an ezine regularly, then we want to make sure that we are getting a return on that investment.

Master the Upsell - It takes most new small business owners awhile to grasp the concept of an upsell, but once they do, it takes their business to a whole new level.

Repeat the Process - The online business sales cycle is pretty simple really. Once you've done it once, it's very easy to repeat.

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